According to Google Analytics, more and more people are searching for the terms “creativity and innovation” and are predicted to so in the future. Separately, searches for “innovation” and “creativity” are forecast to hold steady, with creativity at a slightly lower level than innovation.
Could this mean that creativity and innovation are linked in many people’s minds? If so, then what would you expect to happen as a result? Is a special focus on one or the other important, or, is it better to always connect the two?
From Google Analytics: The numbers on the graph reflect how many searches have been done for a particular term, relative to the total number of searches done on Google over time. They don’t represent absolute search volume numbers, because the data is normalized and presented on a scale from 0-100. Each point on the graph is divided by the highest point, or 100. When we don’t have enough data, 0 is shown. The numbers next to the search terms above the graph are summaries, or totals.