Checking your impressions against your customer’s (boss, client, partners) truth will help you sell new ideas to help others make new decisions that count.
- Ensure your idea matches their reality and not your impression of what it is.
- Observe your audience closely to discover how your idea will make their life easier.
- Use clear language to communicate exactly what you mean, so that when you do get a ‘yes’ you’ll be delivering against the promise.
You’ll build relationships, gain trust and demonstrate how you ‘grok‘ your audience. And, chances are, your next pitch will be more easily received.