These three videos all position plastic bags as living breathing organisms to make the point that people ought to be cautious around their use.
Brilliant examples of using new ideas and making new decisions to influence other people’s thinking about an environmental concern.
The technique demonstrated is called personalizing or personalization where you give the challenge you are working on a living breathing life to explore aspects of it you might have otherwise overlooked. We are accustomed to anthropomorphizing or giving personalities to cars, for example, so why not extend it to the challenge you are working on now?
Watch one, two or all three videos as examples. You can take it from there.
- How To Create Stories That Sell, Part 1 (conxentric.com)