Coveting = desiring
The 10th commandment reads “You shall not covet your neighbor’s house; you shall not covet your neighbor’s wife, or male or female slave, or ox, or donkey, or anything that belongs to your neighbor.” Judaism, Christianity and Islam all share a version of the sentiment toward coveting.
Made me think. Does it mean that wanting what others have is an incorrect attitude to have when generating new ideas and making new decisions?
Many of you are likely aware of Chin and Mauborgne’s 2005 book Blue Ocean Strategy. The book illustrates the author’s belief that high growth and profits can come about by creating a new demand in an uncontested market space, or a “Blue Ocean”, more so than by competing head-to-head with other suppliers for known customers in an existing industry. Blue Ocean = no coveting what other organizations already have.
What is the relationship between coveting and competing? Do the ancient texts lead us to consider that for millenia people were off-course doing their best to compete with others for resources? Is the underlying message, make do with what you have rather than going after what others possess?
If so, you already possess ability to generate new ideas, use imagination and make new decisions. It’s okay to look in, to honour your insights for inspiration for what’s to come next.
You are resource rich. You can build, invent, imagine and nurture new seeds for new directions working with what is, with what you have, know and feel to make your world a better place.
- Blue Ocean Strategy – Harvard Business Review (eiacub.wordpress.com)
- Would You Rather Own an Existing Market or Build a New One? (psychologytoday.com)