Jordan used the quick checklist for creative ideas. The new idea arrived. Another call came through.
“Marci, thanks, I got it. Now how do I sell it to my boss? Can you remind me?”
“Jordan, your learning and retention style amazes and delights me. I’m happy to zap over this checklist for you, here t’is.”
- Describe the idea: What is it? What does it look like? How is it used? In what situations is it used?
- Who is this idea for? Who is the primary target? Is there a secondary target?
- What belief, problem, and/or need does this idea address?
- What are the end-user benefits? In what ways to people derive value from it?
- How do you support what’s good about the idea? Why is this one idea the one that can deliver those benefits?
- Describe how this idea is different from others that are available.
- Show a picture, diagram, model, structure of how it works, how it makes life easier, more efficient, more satisfying.
“Dostoyevsky once said, Taking a new step, uttering a new word, is what people fear most. When presenting a new idea to your boss, your responsibility is to cut that fear. Got it Jordan?”
“Thanks Marci. Done.”